Marketing Engineering for Excel

Marketing Engineering for Excel

You can gain hands-on experience in applying the analytical marketing concepts
4.0  (2 votes)
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Marketing Engineering for Excel is a program that enables students to gain hands-on experience in applying the analytical marketing concepts. It provides tools to help address marketing problems such as Segmentation, Targeting and Positioning (STP), Product Decisions, Sales Forecasting, Advertising and Communication Decisions, Salesforce and Channel Decisions, Pricing and Sales Promotion Decisions.

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